Podcast: PRophet’s Aaron Kwittken On The Next Phase Of AI In Comms

Aaron Kwittken, founder and CEO of AI platform PRophet, discusses the PR industry’s use of AI and how it could evolve in the year ahead.

23/02/2024

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Aaron Kwittken, founder and CEO of PRophet, the AI platform built for the PR industry, joins the PRovoke Media podcast to discuss where the comms industry currently stands in adopting the technology, the challenges in doing so and what we can expect in the year ahead. In this far-ranging conversation, Kwittken shares with listeners his predictions including the rise of cognitive AI; a move toward full integration of the technology; the rise of sophisticated automated assistants; and greater emphasis on training and upskilling.