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Innovator 25 2025

PRovoke Media’s Innovator 25 is established as an important barometer of marketing and communications innovation. Since launching in 2013, it has identified 25 individuals each year in the Americas, EMEA and Asia-Pacific who have — in some capacity — elevated and evolved engagement and influence. This year, we again take a global view of innovation,…

The Innovator 25 are selected by PRovoke Media’s editorial team. We make our selections via the nomination process, but also draw from our own editorial research and meetings.

Simply speaking, we look for individuals who are pushing the boundaries of the industry. This can take many forms, among them: disrupting traditional business models; incorporating new technologies into influence and engagement; advancing the application of data and analytics; making an impact around diversity and inclusion; and more. Several members of the Innovator 25 have not come from a traditional communications or public relations career, but their work has made an impact on our sector.

For our methodology, we focus on three areas:
– What idea is the nominee being recognized for?
– How did they strategically execute on this idea?
– What are the impact of the idea and long-term implications

Because this is an annual list, we prioritize accomplishments from the last 12 months.

Yes, but we would encourage you to be as specific as possible around your accomplishments. (This is also true for all nominations.)

No, there is no fee to submit nominations for the Innovator 25.

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