PRovoke Global Summit 2025

In a discussion featuring leaders from some of the profession’s most important organizations, the panel will discuss geopolitical threats, the shifting competitive landscape, the need for diverse new kinds of talent, and the ways in which technology will impact the practice of PR.

Join seasoned independent agency leaders as they share their personal growth stories—what’s worked, what hasn’t, and the lessons learned along the way. This session will explore diverse approaches to scaling an independent agency, from expanding services and entering new markets to M&A, to product innovations and navigating the challenges of rapid growth. Gain insights into the future of agency growth and discover actionable strategies to help your business thrive. The senior panellists are independent PROI Worldwide partners who cover three continents, namely Jeff Lambert, US. Chairman of Lambert by LLYC; Patricia Santa Marina, CEO and Founder of Minerba in Argentina and Andreas Fischer-Appelt, Partner and Founder of fischerAppelt AG in Germany.

The rules of communication are being rewritten in real time, driven ever faster by the speed of technological innovation. In our session, we’ll examine the impact of these advancements on audience behaviors and the ways brands can actively keep pace with change…from modernizing the concept of the “newsroom” to preparing for reputational opportunities and risk posed by generative AI. We’ll also gaze into the not-so-distant future and discuss ways innovation is heralding a new era in earned storytelling, engagement and corporate communications, and the new roles it’ll require of comms teams by the end of 2025.

Prepare for the Thirsty 30s — a decade where consumers regain control over their brand interactions and human touch becomes a marketer’s unique selling point. Unlike the grim aftermath of the Roaring 1920s, our 30s promise a brighter future. We’re enduring our dark era now, marked by anger and angst, but it’s paving the way for conscious consumption, sustainable prosperity, and meaningful connections. As Gen Z comes of age, they will join Millennials in driving demand for socially aware lifestyles.

Join us in this session to explore how brands can start building emotional connections now for long-term loyalty with the influential consumers of the 2030s.

Staying ahead of technological trends ensures that organizations can navigate the evolving media landscape effectively and maintain their credibility and relevance in a rapidly changing environment. Hear from our panel of newsroom veterans about the challenges, fears and opportunities Gen AI presents for newsrooms worldwide, and what communications need to know about its influence on how information is being produced, distributed and consumed. 

An Interactive Discussion about AI Empathy, Emotion, Ethics, Equity & Personality in Industry 5.0 Storytelling 

Diving into the latest research into corporate reputations, this discussion will examine the critical role of reputation and relationships in building organizational resilience. The conversation will look at the importance of relationship management for leaders, the impact of disinformation and global conflict on the permacrisis, and the swirling controversy around ESG and DEI around the world.